Etsy is an Entrepreneur’s heaven. Let me teach you some of my essential tips to get more orders on Etsy and start making a serious side income.
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I just started my second Etsy shop after my first one was a complete bust over a year ago. Before I opened my current Etsy shop, Petite Plans, I spend hours upon hours researching and taking notes on Etsy business strategies. I’m a junkie for learning, and I’m bragging just a little when I say I think I may almost be an expert.
In my first week of opening, I have generated orders, ranked on the first page for my keywords, and received 5-star feedback. While I’m not a power seller yet, I fully intend to continue my Etsy learning and become one. And I fully intend to share everything I learn, good and bad, HERE. With you.
5 Tips to Get More Orders on Etsy
There’s no secret to success with e-commerce. But there are strategies that can perpetuate growth and sales. I can’t guarantee your success. I can, however, give you the tools and resources you need to work your butt off to reach your goals. But after reading this post, it’s ultimately up to you to put these tips to work.
Take Great Photos
I’m putting this one at the top because I think it can make or break a listing on Etsy. I, for one, am still working on this. Photography and editing isn’t really my thing. I get bored and then I get sloppy. Don’t get bored and sloppy.
You don’t need a DSLR Camera– although it’s recommended. I have the Nikon D3200. You can get an entire kit on Amazon, with a tripod, lens, memory cards, batteries, and a charger for under $500. But, even without a DSLR, you can use your phone’s camera, assuming you have a good quality phone. For Instagram, I regularly use my iPhone 7+ camera and you wouldn’t know the difference.
For editing and creating cover photos with text, I use PicMonkey. It used to be free to use some of their features, and now I believe it’s $7.99 a month. But with that membership, you get unlimited use of their graphics, photo editing software and effects, and the ability to use your own personal fonts. It’s my greatest Etsy and blogging tool and makes the process of creating product photos 10x easier.
Analyze Your Competiton
Being an Etsy seller isn’t all making crafts or digital downloads and promoting on social media. You have to do some market research and ask yourself a few questions:
- Who is my competition?
- What do they sell?
- What are their price points?
- How long has their shop been open?
- What do their reviews say?
- What do they do well?
- How can I offer something a little different and better?
You can keep going with the questions and get extremely detailed. Pick out your biggest competitors. The top dogs. Aim high and set your expectations. You may think it’s too hard or that you can’t be that good, but you can. You’ll probably falter and make mistakes at first, but if you keep focused on trying to improve, you will.
After you check out your competition and figure out what they are doing better than you, make the necessary changes. Improve your SEO, add more pictures, change your prices, etc. Compete!
Properly Utilize Your Title, Description, and Tags
It’s been rehashed probably a million times, but just to be clear, it’s best to say it one million and one times. Learn SEO–at least some of it. Really decide on the keywords you want to rank for and then build on them. Use them in your title, description, and tags. And be specific. If you paint, don’t try to rank for the word “painting”. At the time of writing this post, there are 1.4 million listing for the word “painting”. See what I’m saying here? Be specific.
Use dimensions, colors, material, style. People are generally in search of something specific on Etsy. You don’t want to miss the chance at a potential customer because you were vague with your title and description. Pack your listing titles with keywords and descriptions of your product. For example, a listing for one of my printables might read, Future Log, Printable PDF, A5, Dot Grid, Bullet Journal, Planner Inserts, Instant Download, Calendar. I know, it sounds like garbled words thrown together by a pre-schooler. But, because of the Etsy Algorithms, it works. Once you have a well-established shop, you may not need to use this method, but in the beginning, I highly recommend it.
Lastly, be sure to use all of your tags. They should match up with the main words in your title, and maybe a few more that relate to your product.
List More Items
Don’t expect to hit the lottery of Etsy orders right off the bat if you only have 5 items listed. Etsy recommends you have 15-20, but many big Etsy sellers recommend you set your goal at 100 products. It seems like a lot and you may be thinking that you’ll never have time to make and list 100 items. But, if you set a goal to upload 5-10 new items per week, it won’t seem as impossible.
The more listings you have, the better chance you have of showing up on the first few pages of the search results. And, one more thing, it’s better to list slowly than all at once. Upload 1-2 listings a day rather than 10. Etsy’s algorithms favor newer listings, making spacing them out a more effective choice.
Start a Blog
Ok, you might be thinking that I’m crazy. A lot of people have full-time jobs. I just asked you to upload listing every day and now I’m asking you to start a blog. I know! It seems absolutely insane. But you have to work for your dreams, and you don’t have to do it all at once. Use a planner, bullet journal, or one of my Etsy Business Planners to plan out your daily routine. I would almost guarantee that everyone has an hour to two hours a day they can spare for Etsy or a blog. How often do you watch TV, surf Facebook or Instagram, or play games on your phone? That’ spare time.
My blog currently drives the most traffic to my Etsy shop. And on top of that, my blog makes me a full-time income every month after only a year. Results are not guaranteed, and it’s definitely a self-motivated job. But anyone can start for a very small investment and little to no coding knowledge.
You can start a self-hosted blog on Bluehost for only $3.95/month that includes a free domain name, 1-click WordPress Install, and 24/7 Support. I started with Bluehost and didn’t run into any issues until I had outgrown their plan. Calling their support line was easy, and they even helped me fix some of my own boo-boos, which was seriously awesome of them. Blogging is pretty easy.
Get all the blogging knowledge with online courses through Skillshare. You pay a small monthly fee and can watch any of their courses taught by experts anytime you like. You’ll find super informative courses on Blogging Basics, Etsy, and Social Media Promotion.
I hope you found this post helpful. Follow the above tips and you will get more orders on Etsy. I have done them all myself with success. You can create a successful and profitable Etsy shop. Stay tuned and sign up for my Online Success Community to get more Etsy and Blogging Advice delivered to your mailbox.