Have you typed your fingers down the bones writing blog posts, but have yet to see any real traffic? The key lies in your post title. Use these 5 blog post title strategies to start bringing in serious traffic to your blog.
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When I first started blogging 2 years ago, I didn’t think too seriously about blog post titles. I would just brush them off and write a generic title. And guess what? My first blog failed miserably.
I worked my butt off, wrote over 150 blog posts in a year, and was still getting under 400 views per day. It was discouraging, to say the least. But I persisted. I started a new blog (the one your reading this post on) in January 2018.
I bought my domain and hosting from Bluehost, and immediately went to work researching how to better my blog. Since then, I have hit over 1.25 million page views. Currently, I receive over 300,000 pageviews per month. And do you know what has contributed to that success?
These 5 Blog Post Title Strategies
Use an Odd-Numbered List Format
People love lists because they’re quick and easy to scroll through and grab information from. It also gives a clear idea of how much information the reader can expect. According to a Conductor survey, people prefer numbered list posts over any other type of post. Now, why do I suggest using an odd number?
Psychologically, we are more prone to accept and remember information in lists if there are an odd number of list items. Think of most TED talks you’ve listened to or advice books you’ve read. They usually stick to 5 topic points.
I have implemented this strategy into many of my posts and seen amazing results. This post, titled 9 Bullet Journal Supplies that Will Make Your Life Easier was posted in January 2018. In roughly a month, this post has received over 31k page views. Another example is my post, 11 Game-Changing Bullet Journal Supplies Under $10. In the last month, it brought in another 30k+ views. Seeing the commonality?
My most popular post over the last month, bring in 44k page views, is a numbered post; however, it starts with an even number. But, it’s just another example of how powerful list posts can be.
Make the First Words Count
When people are scouring Google for information, they aren’t reading every title thoroughly. They are skimming. Take advantage of this by placing the focus of your blog post at the beginning of your title.
According to Coschedule, the best title length for a blog post is around 5 words. This isn’t always possible, and in these cases, you should make sure to make those first 5 words count. Do this by including your keyword in the first 5 words of your title. And try to keep it short and to the point. What will your blog post offer them? Be specific.
Address the Reader
People like to think you are talking directly to them. Try using words like ‘you’ and ‘your’ in your blog post title. Think of titles like:
- How to Improve Your Blog Post Titles
- How to Improve Blog Post Titles
Which one are you more likely to click on? Probably the one that includes ‘you’. This is because people like to feel like they are on a personal level with the blogger or writer. It establishes a relationship right off the bat. Using words like ‘you’ and ‘your’ can help you convert readers into subscribers and even customers.
Be Strategic with Your Superlatives
Superlatives are words like: awesome, excellent, best, marvelous, etc. If you are skimming google for a chocolate chip cookie recipe, what title are you more likely to click on?
- Chocolate Chip Cookies
- The Best Chocolate Chip Cookies
People always want the best, quickest, or easiest method. So, if your title includes one of these superlatives, you have a better chance of getting a click-through than the guy without one. However, you should stick to just one superlative. More than that can drive people away from your post.
Using Negative Emotion
This title strategy is extremely effective at getting social media shares. Using negative emotion to invoke a level of fear in your reader can certainly drive clicks. A study conducted by Outbrain revealed that titles with negative superlatives like ‘worst’ or ‘never’ drove 69% more clicks than those with positive superlatives.
To use negative emotion effectively, you can counter the negative emotion with a positive solution. For example, if your title was “The Worst Thing You Can Do in Your Blog Post”, then you would explain what that thing is and how to resolve it in your post. This combination results in a clickable blog post title and content that satisfies the reader, which is exactly what you want.
Still having doubts about your blog post titles? Run your ideas through Coschedule’s Free Headline Analyzer. It calculates a Headline score based on Word Balance, Length, Keywords, and Sentiment.
Did you find these tips helpful? Let me know in the comments below or by sharing this post on social media.